I started out working in top London agencies, designing brand identities and later content experiences for world-leading consumer and entertainment brands, before starting my own business.‍In 2009, I was part of the founding team at GRM Daily, which has now grown to amass over 2 million subscribers and completely changed the face of the Urban music scene. If you’d like to know more about the ‘Marketing with Attitude’ workshop head over to brandt to learn more about influencer marketing and branding. With this in mind, Jamal Edwards founded SB.TV in 2007, an online music platform that would be used to showcase artists and allow them an easy platform to release music through. The platform has been credited for bringing fame to artists such as Stormzy, Dave, J Hus[20], B Young, Amelia Monét, Kojo Funds, Steel Banglez, Not3s, Mabel, and many others. Since selling the agency in 2019, I’ve spent a year re-connecting and finding purpose while travelling in Japan. You can watch the first episode of Together We Rise: The Uncompromised Story of GRM Daily on YouTube from September 28. [2], In 2015, GRM created the Rated Awards, an awards show dedicated to UK urban music. [1][2][3] As the name suggests, the platform is an outlet for UK rap and its various genres, such as UK drill, afroswing, trap, and British hip hop. This was followed by the founding of Link Up TV a year later, and finally Grime Daily in 2009, all based on the same concept. ... 2009, Co-founder at GRM Daily which has grown on to amass over 3.5 million subscribers and 2.5 Billion views on YouTube. This meant it was often difficult for an artist to find an audience. [2], GRM Daily has been very influential in propping up UK urban artists from various genres, such as grime, British hip hop, and Afroswing. As a huge consumer of technology, and a self-confessed technophile - I realised the next obvious move for me was into the tech market. Thank you! Something went wrong while submitting the form. Well, the secrets out. Your submission has been received! Listen to me each week on the weekly Podcast series for entrepreneurs, start-ups and brand builders. Disrupt was then acquired by FOUND in 2017. I help forward-thinking brands and businesses position their offering in a way that stands out from the crowd and drive growth through strategy, design, websites and content. © 2019 SKETCHYMEDIA - All rights reserved. Thank you! How we started the UK's biggest Music website and hit 3 Million YouTube subscribers. Something went wrong while submitting the form. As an entrepreneur this now allows me to think creatively when working with brands and products, about how to help them grow and earn the right attention.‍You’ll now find me sharing these experiences, working on the weekly Brandrepreneur podcast and working on my next start-up venture Reboxed. Once Koby Hagan (also known as Posty) had ran out of things to upload, he decided to buy a camera and film his own unique content. Over the last ten years I’ve successfully built, grown and sold three successful companies, including leading youth marketing agency Disrupt and influential media platform GRM Daily.As a qualified Graphic Designer, branding and design has always been at the core of all of my work. Building businesses, brands and audiences, Building and exited a successful 7 figure revenue social media marketing agency in 2017. And Reboxed was born.Leveraging my experience in customer marketing, building audiences and influencing culture - we’re on a mission to change the world of recommerce in the tech industry through Reboxed. The platform also serves electronic genres such as UK garage and grime. Overall Nicely-packaged together, the first part of the 4-part docuseries sets the stage for remaining episodes to explore the channel's success in more detail. At the time, the platform was named 'Grime Daily', to denote its affiliation with the grime music scene. Grime Daily was formed in 2009 by founders Matt 'Sketchy' Thorne, Pierre Godson-Amamoo and Koby 'Posty' Hagan. Book me for keynotes and talks on building modern day brands and products and how to leverage culture to connect to Gen-Z using social marketing, content and influencers. Stay up to date with the latest insight, inspiration and action from the blog, podcast, Reboxed, and YouTube channel. Matt Thorne is a full-stack designer and award-winning digital marketer ... About Matt. Working with Ghetts, one of the UK’s finest music artists, on the ‘Rebel without a cause album’ from concept to independent release and the subsequent chart success. [6], In the early 2000s, pirate radio stations such as Rinse FM and DvDs such as Risky Roadz and Lord of the Mics were the only major platforms that grime and UK rap artists could promote themselves through. We grew the agency into an award-winning, leading marketing agency specialising in content, social and influencer marketing. ‍Our unique ability to influence and strengthen brands relationships with audiences lead to us winning a roster of global brand clients such as Absolut Vodka, House of Marley and Clarks. Last week Sonos dropped a bombshell on its customers by announcing they would no longer support the early products with software updates. [2][3][15], In 2012 Grime Daily joined together with The BiG! In the early 2000s, pirate radio stations such as Rinse FM and DvDs such as Risky Roadz and Lord of the Mics were the only major platforms that grime and UK rap artists could promote themselves through. [7], In 2011, the original Grime Daily YouTube channel was taken down by YouTube. © 2019 SKETCHYMEDIA - All rights reserved. ... A lot of people ask me about GRM Daily, how it grew to become the powerhouse it is now and what happened in the early days. [13] Early on, one way this was done was by doing long interviews with artists, splitting the interview into parts, and releasing the parts from the interview throughout the week. [25][26][27][28] Donatella Panayiotou, the presenter of the event, quit working for GRM Daily as a result of the shooting, and criticised them for their handling of the event. [14][15] It was alleged that this was because a man had shown a knife on a music video for one of Scorcher's songs, however this was denied by both Scorcher and Grime Daily (the music video was still actually available on the artists own channel). In 2014, I co-founded Disrupt marketing, starting out as a record label which later morphed into a leading youth marketing agency. Collectively these platforms have served as the backbone to much of UK urban music and provided a large outlets for artists to gain popularity and fame. YouTube Originals present : Together We Rise. [17][18][19], By 2012, the Grime Daily website was taking in 70 million website hits and had over 50,000 daily visitors. A lot of people ask me about GRM Daily, how it grew to become the powerhouse it is now and what happened in the early days. Matt has 7 jobs listed on their profile. ", "why this is such an exciting time for the afrobeats scene in the uk", "How independent artists have changed the music industry", "Grime DJ one of three injured in shooting", "TV girl escapes death as man opens fire with machine-gun at party", "Organisers say warehouse shooting was 'isolated incident, "THE GRIME REPORT: DONATELLA QUITS GRIME DAILY OVER SHOOTING INCIDENT", "Rapper stabbed at star-studded music awards poses in hospital bed", https://en.wikipedia.org/w/index.php?title=GRM_Daily&oldid=983911174, Creative Commons Attribution-ShareAlike License, This page was last edited on 17 October 2020, at 00:24. GRM has grown into the UK's leading youth culture website and gets over half a million visitors daily. [23][24], In 2010, DJ Werewolf was hit in the chest and buttocks after an individual pulled out a Mac-10 submachine gun and fired rounds at a Grime Daily event, containing over 600 people, celebrating their anniversary. Grime Daily was formed in 2009 by founders Matt 'Sketchy' Thorne, Pierre Godson-Amamoo and Koby 'Posty' Hagan. [16] The platform rebranded as GRM Daily in 2012, which stands for "Grime and Rap Music", and created a new YouTube channel. Family Life. Associated With. The platform was created in order to create a space for UK urban artists to showcase themselves and release music. [7][8][9][10] This meant it was often difficult for an artist to find an audience. At the time, the platform was named 'Grime Daily', to denote its affiliation with the grime music scene. [29], In 2018, British rapper Young Spray was stabbed at GRM Daily's Rated Awards event. With this in mind, Jamal Edwards founded SB.TV in 2007, an online music platform that would be used to showcase artists and allow them an easy platform to release music through. He and his marketing agency had a hand in launching the Rated Awards, a UK-based urban music awards show. He's lived in London. Book me to speak at your event. Sonos, The people speak out on planned obsolescence, How to create attention-grabbing, thumb stopping content. We built a global client roster such as Absolut Vodka, Thomas Cook, Marshall and Clarks, Creating and launching the first Grime music awards show ‘The Rated Awards’ with GRM Daily and KA drinks which was televised on Channel 4 just 3 years later. Oops! Your submission has been received! Read more to get the full story.Â, From designer, Brandtrepreneur to start-up founder. Coffee fuelled conversation about business, starting out and building brands‍Join us on The Grind, the weekly series behind the scenes of our start up Reboxed. [21][22] GRM Daily, along with related platforms such as Link Up TV and Pressplay Media, have created an ecosystem that allows artists to easily record, produce, and release music to the masses without the need of support from traditional media or the music industry. [11] An interview with grime artist J2K was Grime Daily's first ever interview. A full-stack designer, award-winning digital marketer and startup builder helping brands and businesses to communicate their mission through design and earn attention online, My mission is to add value and make a difference, by creating impactful products and brands for customers and businesses. Another unidentified woman and man were also shot in the incident. View Matt Thorne’s profile on LinkedIn, the world’s largest professional community. Creating and launching the first Grime music awards show ‘The Rated Awards’ with GRM Daily and KA drinks which was televised on Channel 4 just 3 years later. From record success, we pivoted disrupt to focus on branding - starting with KA as the founding client. So, watch this space. The new name was to clarify its expanded scope with not just grime, but also British hip hop and related genres. The story of GRM DAILY, how it blew up and became the premier platform for grime and urban culture. Well, the secrets out. One-to-one calls or sessions, brand positioning and strategy. I'm Matt Thorne, full-stack designer, digital strategist and brand builder. We signed Ghetts, and helped to creatively mould, direct and market his seminal album ‘Rebel with a Cause’ - a hugely successful top 40 album.Rebel With a Cause was a huge success, achieving a Top 40 position in the UK album charts, at a time when grime really had very little mainstream coverage. Let's talk insight, inspiration and action. Oops! YouTube Originals present : Together We Rise. I share my experiences and learnings on topics such as influencer marketing and smart branding for the connected generation on panels or through keynotes and workshops. The "Daily" is a reference to the fact that the outlet originally intended to release grime related content every single day. The change took extensive research, testing, and technology improvements.

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