Build students' confidence and competency levels by using DECA's 2016 international competition exams as classroom practice tests. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines, The need or desire for a product or service that does not yet exist, noticed by a company or individual, A marketing function involving developing, obtaining, maintaining, and improving a product or service mix in response to market opportunities, When a brand owner revisits the brand with the purpose of updating or revising based on internal or external circumstances. A relaunched product has usually undergone one or more changes. Shop DECA is the official source for your chapter needs. Some are uncontrolled like journalistic comment and word of mouth. Each exam contains 100 questions and answers. The term implies that the company has previously marketed the product but stopped marketing it. 3. anyone have the 2014, 2015, or 2016 marketing cluster ICDC Exam? (i.e. Positioning involves the careful manipulation of every element of the marketing mix, The process of identifying and measuring the economic benefit – brand value – that derives from brand ownership, Selecting and blending tangible and intangible attributes to differentiate the product, service or corporation in an attractive, meaningful and compelling way, The use of two or more brand names in support of a new product, service or venture, Describes inventory that is in such a form that is ready for sale to consumers, Goods (consumer goods) or services (consumer services) purchased for private use or for other members of the household, Government regulations designed and implemented to ensure fair competition and the free flow of truthful information in the marketplace, Relates to a company’s particular areas of skill and competence that best contribute to its ability to compete, At a minimum, is used to refer to the visual identity of a corporation (its logo, signage, etc. Value has different interpretations: from a marketing or consumer perspective it is “the promise and delivery of an experience”; from a business perspective it is “the security of future earnings”; from a legal perspective it is “a separable piece of intellectual property.” Brands offer customers a means to choose and enable recognition within cluttered markets, How an organization structures and names the brands within its portfolio. An independent company or person who resells a product or service. It may, for example, be technically modified, rebranded, distributed through different channels or repositioned, Communications activities to give an existing product a new position in customers’ minds and so expanding or otherwise altering its potential market. DECA Marketing Cluster Exam Vocab 2016. Ex: getting a manicure; or having your car washed, A product consisting predominantly of intangible values. Shop DECA has been providing products and services to chapters and associations for more than twenty years. For product brands the tangibles are the product itself, the packaging, the price, etc. Individual products are nearly always identified by alpha or numeric signifiers. A large share confers advantages of scale in product development, manufacturing and marketing. A process by which a company creates formalized programs for selling and servicing customers within a specific channel, A specified and orgnanized network of agencies and institutions which in combination perform all the functions required to link merchandisers with end customers to accomplish the marketing task of distribution, A company who a manufacturer partners with to market and sell the manufacturer’s products and/or services; might be a reseller, distributor, retailer, agent, or dealer, Going to the market with mulitple brands tied to a product or service, Also called a “customer”, a consumer is a person or company a product/service is sold to and who will make use of the product, A chain of delivery from a manufacturer to a store, One that markets and or sells a product; typically a wholesaler or other intermediary who helps move a product from the manufacturer to a company that is authorized to sell the product on behalf of the manufacturer, The reselling of a product by a partner without agreement from the vendor, Occurs when a producer is allowed to use different channels to reach the same market as long as they are not enagaging in unfair competition. In some countries, it is called “unfair competition action.”, Analysis and presentation of where actual and potential customers place a product or supplier in relation to other products and suppliers. But some consumers are willing to pay up to $8. (2) Intangible brand attributes - brand names, logos, graphics, colors, shapes and smell, The initial marketing of a new product in a particular market. Posted online July 2016 by DECA Inc. ... Test 1121 MARKETING CLUSTER EXAM 2 8. Clusters will be assigned specific time slots one week prior to the exam. In essence, the action is designed to prevent others from trading on the reputation/goodwill of an existing trademark/brand/get up. Tweet. exam marketing career cluster the marketing career cluster exam is used for the following events: apparel and accessories marketing series aam automotive services marketing series asm business services marketing series bsm buying and merchandising team decision making btdm food marketing series fms integrated marketing campaign–event imce An offering includes the product and its design, features, quality, packaging, distribution, etc., together with associated services such as financing, warranties and installation. u/rockchuck79. Division of potential customers into market segments according to how and for what purpose they use a product. Lever’s and Procter & Gamble’s detergents are good examples of power brands, A brand which is synonymous with a particular product offering, for example, Cheerios, Occurs when two or more products are offered to a customer at a single price, A model describing the progress of a product from the inception of the idea, through the main period of sales, to its eventual decline. ���� 0��1�Ԁ�@� $9�Iu�'@��E@�fTcd�axw@����l>�ۘ�S����R>]p��'/������A@�0T:�@���A�. There also are methods of graphically analyzing and presenting measurement data in three or more dimensions, The process by which marketers work to create an image or identity in the minds of their target market for its product, brand, or organization, A strategy in which every product in a company's range has its own brand name which functions independently, unsupported by either the company's corporate brand or its other product brands. Many potentially valuable products lead an obscure existence because they were launched or positioned in an inadequate manner. The basic calculation concerning markup is: Cost + Markup = Retail Price, Selling items in multiples (e.g. A market research method of exploring the relationship between percieved elements of customer value and price, The way in which a consumer views a product, price, company, brand, etc. Usually a licensing fee or royalty rate will be agreed for the use of the brand, Practically this involves managing the tangible and intangible aspects of the brand. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes”][vc_column_inner width=”1/2″][vc_column_text]ANYTIME between 7:00 am – 6:00 pm but students writing the SAME Cluster Exam must write in the same time period!

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