How robots are transforming Amazon warehouse jobs — for better and worse. We are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Third party sellers. The SWOT analysis of Amazon highlights the strengths that Amazon makes use to bypass its weakness. This enables more products to become eligible for Amazon Prime, which is the key for the program to flourish. (2020). The SWOT analysis of Amazon distinguishes all the main strengths, weakness, opportunities, and threats that gives a pointer to the company to scale up to more. A.T. Kearney Study Finds Brick & Mortar Stores Still Key to Consumers in the Omni channel World. According to the Amazon’s report, the online store’s success lies in its low cost structure, the largest merchandise selection and a huge number of third party sellers. by Richard Andrew. Amazon has also produced and marketed various electronic devices like the following: Amazon also develops media content. Email: [email protected]strategicmanagementinsight.com. Why then does Amazon outperform them? Available at: https://www.statista.com/statistics/274825/companies-with-the-most-assigned-patents/ Accessed March 16, 2020, Amazon.com (2020). In each of our segments, we serve our primary customer sets, consisting of consumers, sellers, developers, enterprises, and content creators. US ecommerce sales grow 14.9% in 2019. Available at: https://ycharts.com/indicators/grocery_store_sales Accessed March 16, 2020, Statista (2020). Every day, the company asks what it would do to win if it were starting from scratch. This vast difference in range is the reason why online customers are more likely to visit Amazon.com rather than Walmart’s e-shop. Available at: https://www.mordorintelligence.com/industry-reports/internet-of-things-moving-towards-a-smarter-tomorrow-market-industry Accessed March 16, 2020, AWS (2020). If you want to find out more about the SWOT of Amazon, you’re in the right place. What Now? Every 100ms of delay costs the company tens or hundreds of millions due to the lost customers. To have control over its operating competences, it continues to maintain a low price for Amazon’s customers. Available at: https://d1.awsstatic.com/executive-insights/en_US/infographic-realizing-business-value-with-aws.pdf Accessed March 16, 2020, Statista (2020). Course Hero is not sponsored or endorsed by any college or university. For Amazon as an online retailer, the key place to sell its goods is its website. Source: Amazon financial reports[1] and Digital Commerce 360[2]. On the other hand, people who become Prime members due to the Amazon’s Prime content, will spend more on Amazon Marketplace due to the Prime membership benefits. Amazon is a leading online commerce player in the world and has enjoyed a great sale over the years. Company Values: This is a soft point but we feel is one of the biggest strengths of Amazon. Available at: https://ir.aboutamazon.com/static-files/0f9e36b1-7e1e-4b52-be17-145dc9d8b5ec Accessed March 16, 2020, AWS (2019). Additional competitive factors for our seller and enterprise services include the quality, speed, and reliability of our services and tools, as well as customers’ ability and willingness to change business practices.”[1]. This Amazon SWOT analysis reveals how the largest online retailer used its competitive advantages to become the dominant player in the retail industry. Available at: https://finance.yahoo.com/news/t-kearney-study-finds-brick-140000556.html Accessed March 16, 2020, YCharts (2020). The SWOT analysis of Amazon mentioned in this article has highlighted the main strengths of the brand that comes up from its brand value, product quality, and has its unique features incorporated in its business model. In the same year, Amazon launched a voice-, activated speaker Amazon Echo along with its built-in virtual personal assistant Alexa (Pino &, Chacksfield, 2019) and the Fire TV Stick, a flash-drive streaming device with voice-activated, remote control.

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