Episode 9: Snow In Love – Yasmin and the Bratz pack help cheer up Raya after coming back from a fun ski trip. All minor and major characters from Bratz. For people with the surname, see, American production line of fashion dolls and merchandise, Learn how and when to remove this template message, "Mattel must pay MGA $310 million in Bratz case", "BRATZ Dolls Stand Tall For A New Generation", "#sweet16 #Bratz #passion4fashion . The Bratz returned in July 2015 with the introduction of Raya, a new character (despite sharing the same name with a previous character), to accompany the original main four. Lil' Bratz (2002) are miniature versions of the original five Bratz and eventually included Lil' Boyz based on the Bratz Boyz. Bratz Party and Talking Bratz were in Target, Toys "R" Us, and Walmart stores. MGA premiered a web series on October 10, 2010 called Bratz Rock on YouTube. Shoppe. [7] In addition to two "comeback" collections, MGA also released 10 new female Bratz characters on 10 October 2010. List contains all Bratz main character names and features lead Bratz roles. They just think they're pretty. Isaac Larian announced on May 20, 2017 that Bratz would be back in Fall 2018, in addition to announcing a collaboration with fashion designer Hayden Williams. In 2007, a clothing line was released called Lil' Bratz Couture. [16], The Bratz range of dolls have affected the sale of Mattel's leading fashion doll, Barbie. [dubious – discuss][7]. The leaked teaser also confirmed the release of a Bratz DVD due out in fall 2011, also titled Bratz Makin' The Band. The jury also ruled that MGA and its Chief Executive Officer Isaac Larian were liable for converting Mattel property for their own use and intentionally interfering with the contractual duties owed by Bryant to Mattel. The parental group Dads and Daughters were outraged by the release of the Bratz Secret Date collection. The success of the original four dolls generated a quartet of similar dolls in 2002 and 2003. The dolls were 6" tall and, thus, shorter than the regular Bratz. This decision was made due to the brand's decreased popularity after their previous hiatus in 2010, which resulted from the lawsuit against Mattel. "[28], Mattel Inc. and MGA Entertainment Inc. returned to court on January 18, 2011 to renew their battle over who owns Bratz, which this time includes accusations from both companies that the other side stole trade secrets. Coming back fall 18 like nothing you have seen! Mattel sued MGA Entertainment for $500 million, alleging that Bratz creator Carter Bryant was working for Mattel when he developed the idea for Bratz. These four are the main Bratz characters and have been produced in the majority of Bratz lines. For years, MGA Entertainment was involved in a lengthy legal dispute with Mattel over the rights to the Bratz design. The Court of Appeals also ordered MGA and Mattel to resolve their dispute out of court. – The Bratz pack each use their "thinking crowns" to help Sasha come up with something to wear for the talent show. See more ideas about Bratz doll, Brat doll, Bratz girls. MGA Entertainment felt that it rushed the Bratz comeback in fall 2010 to celebrate the brand's 10th anniversary, and the company wanted to give Bratz the comeback it truly deserved. Bratz were discontinued again in 2016 after a poorly executed re-branding and low sales. Only Cloe, Yasmin, Jade, Sasha, Meygan, Fianna, Shira, Roxxi, and Phoebe have been made in the new bodies. Bratz reached great success and the original line of dolls was expanded with a number of spin … #trendsetter". Although becoming an instant hit, it gained high ratings that are going to Cartoon Network's and CITV's broadcasts. Bratz Kidz, the "kid" equivalent of the teenaged Bratz dolls, were introduced in 2006. Coming back fall 18 like nothing you have seen! Belair says neither MGA nor Mattel "sought or obtained permission ... to copy, reproduce, create derivative works from or distribute" his "copyrighted" work. They were plush toys resembling foxes, cats, and dogs with their own bags, clothes, and accessories. [39] The web series was seen on TV on Kabillion. List contains all Bratz main character names and features lead Bratz roles. Mattel sued MGA Entertainment for $500 million, alleging that Bratz creator Carter Bryant was working for Mattel when he developed the idea for Bratz. [1], Bratz dolls have provoked controversy in several areas. #trendsetter". Bratz fashion dolls were introduced by MGA Entertainment in 2001 with four characters: Yasmin, Cloe, Sasha, and Jade. ', The spokesman quoted Dr. Brian Young of Exeter University as saying "parents may feel awkward but I don't think children see the dolls as sexy. [15], The Bratz brand, which has remained number one in the UK market for 23 consecutive months focuses core values on friendship, hair play and a 'passion for fashion. The dolls have been compared to what most Latinos and Latinas describe as "...low class, slutty, tough, and crass young girls...."[12] This racy portrayal within a child's toy has been criticized for the negative effects is may have on young girls minds as they are developing. It received overwhelmingly negative reviews from fans and critics alike; the Rotten Tomatoes consensus reads: "Full of mixed messages and dubious role-models, Bratz is too shallow even for its intended audience."[34]. Lil' Bratz (2002) are miniature versions of the original five Bratz and eventually included Lil' Boyz based on the Bratz Boyz. "[15] Isaac Larian, in comments given to the BBC, voiced the opinion that the report was a "bunch of garbage" and that the people who wrote it were acting irresponsibly. [31], In July 2012, MGA Entertainment sued Lady Gaga for $10 million for causing, according to the BBC, "'deliberate' delays to the release of a doll based on her image. Though Bratz dolls fared poorly at their May 21, 2001 debut—mostly due to the long-held monopoly by Barbie—their popularity increased the following Christmas. [7] In addition to two "comeback" collections, MGA also released 10 new female Bratz characters on 10 October 2010. Though Bratz dolls fared poorly at their May 21, 2001 debut—mostly due to the long-held monopoly by Barbie—their popularity increased the following Christmas. Bratz also includes Bratz Boyz and Boyz Twiinz. [22] Subsequently, on December 10, 2009, the U.S. Court of Appeals for the Ninth Circuit granted MGA an immediate stay of the injunction, thereby halting the impending recall of all Bratz products, ensuring that retailers would be allowed to continue to sell MGA-produced Bratz product through at least the Court's final ruling on the matter. [8], The allegations in the report describe practices found at many Chinese factories producing name-brand products for export. MGAE confirmed there would be 10 episodes for the first season, which would turn out to be the only season. [14] In the United Kingdom, a spokesman for Bratz defended the toy line by saying that Bratz are purchased by over-eights and are aimed at the preteen and teen market. In their first five years, 125 million products were sold worldwide,[1] and, in 2005, global sales of Bratz and Bratz products reached two billion dollars. [1] The competition was high with Barbies. The Court Of Appeals rejected the District Court's original ruling for Mattel, where MGA Entertainment was ordered to forfeit the entire Bratz brand—including all registered copyrights and trademarks of the Bratz name—to Mattel. Bratz dolls have also received criticisms over what critics saw as a chonga-eqsue style. In 2007, Concerns over the body image and lifestyle the Bratz dolls allegedly promote were raised by the American Psychological Association after they established their "Task Force on the Sexualization of Girls." Bratz Petz have been re-released in Australia and the U.K. with bobble heads and accessories. Bratz is an American product line of fashion dolls and merchandise manufactured by MGA Entertainment and created by Carter Bryant. Episode 2: Skate or Chick – Cloe and Yasmin decide to build a chicken coop in the garden, but Jade has also planned to build a half-pipe in the garden. [1] Bratz Babyz debuted in 2004 with infant accessories such as bottles and blankets. The report has been criticized for an apparent lack of supporting evidence and data. On May 21, 2018, the 17th anniversary of the Bratz, Hayden Williams announced that his collaboration with the brand would be released later in the year. It was produced by Mike Young Productions and MGA Entertainment, and premiered on Cartoon Network, Kabillion and on 4Kids TV. This is the first iconic edition of Bratz dolls, which was released in 2001 by MGA Entertainment. The leaked teaser also confirmed the release of a Bratz DVD due out in fall 2011, also titled Bratz Makin' The Band. The Bratz returned in July 2015 with the introduction of Raya, a new character (despite sharing the same name with a previous character), to accompany the original main four. In their initial statement, the Court suggested Larson's previous ruling was "draconian" and had gone too far in awarding ownership of the entire Bratz franchise to Mattel. Each doll comes with a hairbrush, 2 pairs of snap-on shoes, a Bratzpack backpack, hair accessory, 2 fashion tops, and 2 fashion bottoms. Bratz Go to Paris: The Movie is a re-release of the three season 1 Bratz episodes "Go to Paris I / Bratz in Playland", "Go to Paris II / Bratz in Franceland", and "Go to Paris III / Bratz in Ragland". They featured almond-shaped eyes adorned with eye shadow and lush, glossy lips. In 2013, Bratz got a new logo and a new slogan, and the dolls all got new bodies with articulated arms, with a height to match their competitor Monster High while keeping their unique faces, and sporting brand new fashions. On December 3, 2008, U.S. District Judge Stephen G. Larson granted a permanent injunction requested by Mattel against MGA. Soon after the release of the Bratz Boyz Kidz, the clothing was changed from fabric to plastic snap-ons. [9] The report shows copies of what it says are "cheat sheets" distributed to workers before auditors from Walmart or other customers arrive to make sure the factory passes inspections intended to ensure the supplier meets labor standards. Be-Bratz dolls (2007) were designed for owner customization. Two Bratz Boyz were released in 2002 with others debuting in 2003, 2007, and 2008. The cost of labor per doll was $0.17.

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