This has enabled Barbie Doll to build diverse revenue source and profit mix. MBA & EMBA programs. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Competitions are also organized regularly, 7. - E-Commerce and Social Media Oriented Business Models – E-commerce business model can help Barbie Doll to tie up with local suppliers and logistics provider in international market. Therefore to select the best alternative, there are many factors that is needed to be kept in mind. After introduction, problem statement is defined. Activities that can be determined as your weakness in the market. The criteria’s on which business decisions are to be selected areas under: Alternatives should be measures that which alternative will perform better than other one and the valid reasons. According to Karen Robson, Stefanie Beninger in areas Gender, Public relations, Social platforms that Barbie Doll operates in the most reliable measure of profitability is Return on Invested Capital rather than one favored by financial analysts such as – Return on Equity & Return on Assets. At EMBA PRO Barbie Doll can use strengths to create niche positioning in the market, can strive to reduce & remove weaknesses so that it can better compete with competitors, look out to leverage opportunities provided by industry structure, regulations and other development in external environment, and finally make provisions and develop strategies to mitigate threats that can undermine the business model of Barbie Doll. Competitor’s activities that can be seen as your weakness. Social media growth can help Barbie Doll to reduce the cost of entering new market and reaching to customers at a significantly lower marketing budget. Over 125 careers and counting; I can be Anything, Dolls can change with different clothes and hairstyle and there are Barbie activities, Customizable dolls  which can be engaged in activities, Young females of middle and upper class and grown-up collectors, Serves as a role model for pre-teen girls. - Barbie Doll business model can be easily replicated even with the number of patents and copyrights the company possess. Top of the mind brand recall globally among young girls. After completing the analyses of the company, its opportunities and threats, it is important to generate a solution of the problem and the alternatives a company can apply in order to solve its problems. However, both the industry landscape and consumer preferences were changing, and Barbie was yet again in the spotlight as consumers criticized the toy for providing a narrow and unrealistic vision of how women should look, how they should dress, and the careers they should pursue. It mainly consists the importance of a customer and the level of cost if a customer will switch from one product to another. Therefore, it is necessary to continually review the Barbie company’s activities and resources values. Feel free to connect with us if you need business research. Any new technology in market that could affect the work, organization or industry. If there are few alternatives o supplier available, this will threat the company and it would have to purchase its raw material in supplier’s terms. Is these conditions are not met, company may lead to competitive disadvantage. Prioritize the points under each head, so that management can identify which step has to be taken first. Any firm who has valuable and rare resources, and these resources are costly to imitate, have achieved their competitive advantage. Effect on organization due to Change in attitudes and generational shifts. This presents Barbie Doll two big challenges – how to maintain loyal customers and how to cater to the new customers. This value may create by increasing differentiation in existing product or decrease its price. In the problem statement, the company’s most important problem and constraints to solve these problems should be define clearly. These forces are used to measure competition intensity and profitability of an industry and market. Analysis of Does Mattel's Iconic Barbie Doll Need a Makeover? External environment that is effecting organization. Other socio culture factors and its impacts. To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. SWOT for Barbie is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance company’s operations. Barbie Doll is in prime position to tap on those opportunities and grow the market share. Use particular terms (like USP, Core Competencies Analyses etc.) According to global executive survey done by Harvard Business Review & Brightline Initiative – Only 20% of the strategic targets set by organizations are realized. The five forces are discussed below: Vrio analysis for Barbie case study identified the four main attributes which helps the organization to gain a competitive advantages. The strengths and weaknesses are obtained from internal organization. SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. Function: __construct, File: /var/www/embapro.com/public_html/index.php They produced this Role Models Barbie in honour of extraordinary women in almost every field. However, introduction should not be longer than 6-7 lines in a paragraph.

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